Premier Padel Teams up with Betsson as Global Betting Partner
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Premier Padel has secured a multi-year global sponsorship with Betsson, a leading sports betting operator. This collaboration is designed to elevate the fan experience of the Qatar Airways Premier Padel Tour through a variety of initiatives. Betsson will not only provide extensive padel betting options but also offer additional content, such as competitions, player insights, ticketing, and VIP experiences at Premier Padel events.
The partnership aims to attract a broader audience to Premier Padel events and enhance the in-tournament experience for fans. Rob Mitchell, Commercial Director of Premier Padel, expressed excitement about the new partnership, stating that the collaboration will introduce new audiences to the sport and offer fans fresh insights and information during tournaments.
Ronni Hartvig, CCO of Betsson Group, emphasized the company's deep commitment to padel, highlighting their extensive experience in sponsoring tournaments and offering a wide range of betting options. He also noted that many Betsson employees are passionate padel players, and that the company is thrilled to support the growth of the sport through this significant sponsorship.
Betsson's involvement in padel is not new, as the company has a history of partnerships, ambassadorships, and sponsorship of FIP tournaments.
