Betano Announced as Global Sponsor for UEFA Europa & Conference Leagues
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The operator, Kaizen Gaming, revealed that Betano will serve as the official sponsor for these UEFA competitions through the end of the 2026/27 football season. Additionally, Kaizen's other brand, Stoiximan, will be the official sponsor of these European knockout tournaments in Greece and Cyprus.
This three-year deal, which culminates at the end of the 2026/27 season, was finalized in Monaco ahead of the official draw for the competition. The partnership builds on Kaizen's previous collaboration with UEFA, where Betano became the first official betting partner of EURO 2024.
Similarly, last week, bet365 announced its partnership as the official global sponsor of the UEFA Champions League.
UEFA Marketing Director, Guy-Laurent Epstein, expressed enthusiasm about the partnership: "We are excited to announce our collaboration with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After seeing the impressive activation of their UEFA Euro 2024 sponsorship, we look forward to how Betano will further engage fans with the passion of European club football."
Kaizen Gaming's Deputy CEO, Aris Dimarakis, also commented on the partnership, saying: "Our partnership with UEFA during UEFA Euro 2024 was flawless, enhancing the experience for millions of fans worldwide who enjoyed one of the most prestigious sports events. Building on that success, we are partnering again to support the UEFA Europa League and UEFA Conference League."
This announcement from Kaizen Gaming closely follows its recent partnership deal with Gaming Corps in Bulgaria.
