10bet launches its brand in Mexico
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The Latin American market continues to be an important opportunity for sports betting and gaming brands around the world. 10bet, an international betting house operator, has made its debut in Mexico, firmly establishing its presence in the local market and seeking to provide the local audience with a variety of experiences, according to various media reports.
In addition to the sports betting markets, the brand will also offer online casino games, both legal verticals in the country and with a strong reception from local players. Commenting on this opportunity, Arthur Perry, Global Revenue Director at 10bet, welcomed the opportunity and said his company was excited to take its first steps in Mexico.
"Mexico is a country with a deep passion for sports and online entertainment, and we are excited to offer Mexican players an exciting and safe platform where they can enjoy their favorite sports betting games and activities," added CROG, arguing that the platform had a lot to offer.
As for betting options, there is a wide range of solutions to explore, Arthur said, but that's not all, as 10bet also offers content from some of the world's best-known iGaming providers, including Pragmatic Play, NetEnt and Evolution. Mexico is not the only place where the brand has been actively expanding.
The company has been expanding its presence in South Africa and Africa in general since 2003. Regionally, 10bet is present in markets such as Ghana, Kenya, Zambia and, not least, Tanzania. In fact, much of the operator's efforts have been narrowly focused on the African continent, and Latin America now presents itself as a new opportunity.
Latin America has transformed into a gaming and sports betting hub, with Brazil advancing legislation and Argentina also expanding. Mexico itself has already attracted several prominent brands to the country, offering new opportunities to gamers.
There have been some partnerships between suppliers and local operators. Recently, BGaming partnered with Betmexico.mx and Bragg Gaming Group expanded its content alliance with a local partner in Mexico, Caliente Interactive.
